The Bruce Weiner Microcar Museum

15-16 February 2013

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Lot 297

1959 Goggomobil TL-400 Transporter Pickup "Coca-Cola"

  • ID No. 08233108

Sold for $138,000


The rarest variant of an exceptionally scarce model, with the larger 398 cc engine.



SPECIFICATIONS

Manufacturer: Hans Glas GmbH

Origin: Dingolfing, Germany

Production: 3,665

Motor: Glas vertical twin 2-stroke

Displacement: 398 cc

Power: 20 hp

Length: 9 ft. 6.5 in.

Identification No. 08233108



The majority of Goggomobil transporters were vans used by the Deutsche Bundespost, the German postal service. More than 1,500 vans were also purchased by tradespeople and cities for use as service and delivery vehicles. A tiny proportion was bodied in semi-open pickup configuration like this example, which bears the familiar Coca Cola logo.



Almost certainly, no worldwide brand is as recognizable as Coca Cola.



Over the years, almost everything bearing the Coca Cola name has become collectible, and “Coke’s” public is so loyal that efforts to update both the logo and the formula have been met with intense resistance.



It seems fitting, then, that the most popular collectible logo should be applied to one of the world’s rarest trucks. Of the 3,665 Goggomobil transporter vehicles built between 1957 and 1965, a tiny portion comprised open-back pickups. This vehicle is one of them. Unconventional even among pickups, it has a short canopy behind the cab, offering partial shelter to the truck’s cargo.



This rare TL-400 pickup has the larger 398-cubic centimeter engine and was restored with new-old stock panels discovered in Germany. Painted “Coca Cola Red” with a white top, it has Frank Robinson’s familiar script on the side and artist Haddon Sundblom’s “Santa’s elf,” a character from 1930s advertising, with the famous contour bottle. The interior has a single grey vinyl seat and varnished slatted wood floor mats. It has the correct translucent red windshield visor and 10-inch whitewall tires. The correctly detailed engine is neatly concealed below the floor of the pickup bed. The rarest of surviving transporters, it ranks almost certainly as the most desirable of both Goggomobil and Coca Cola collectibles.

Please contact our exclusive automotive transportation partner, Reliable Carriers, for a shipping quote or any other information on the transport of this vehicle.

Alexander Weaver

aweaver@rmsothebys.com

+1 864 313 6844
California, United States

Alexander Weaver joined RM Sotheby’s in 2011 as a Car Specialist after graduating from Furman University in South Carolina. Born... read more

Augustin Sabatié-Garat

asabatie-garat@rmsothebys.com

+44 (0) 74 1511 4179
United Kingdom

Augustin Sabatié-Garat joined RM Europe in 2012 as a Car Specialist after more than a decade in the collector car hobby. Gradua... read more

Barney Ruprecht

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+1 203 912 7168
Ontario, Canada

Barney’s interest in classic cars began at an early age after being introduced to his father’s all-original 1965 Porsche 9... read more

Cameron Smyth

csmyth@rmsothebys.com

+1 519 352 4575
Ontario, Canada

Cameron Smyth joined RM Sotheby’s as a Car Specialist in 2015, working out of our corporate office and providing assistance on c... read more

David Swig

dswig@rmsothebys.com

+1 415 302 2247
California, United States

David Swig joined RM Sotheby’s West Coast division as a Car Specialist in May 2015. David is a life-long automobile enthusi... read more

Don Rose

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+1 617 513 0388
United States

Don joined RM in 2006 after several years of professionally trading sports and classic cars, and after earning a reputation as a noted... read more

Donnie Gould

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+1 954 566 2209
Florida, United States

Donnie Gould joined the RM team in 2002 as a partner and Car Specialist after more than two decades in the vintage automobile auction ... read more

Gord Duff

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+1 519 352 4575
Ontario, Canada

Gord Duff began his journey with RM Sotheby’s in 1998. Since then, he has gained an intimate knowledge of a variety of marques a... read more

Ian Kelleher

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+1 310 559 4575
California, United States

Ian Kelleher began his automotive career immediately following his graduation from Oberlin College with a Bachelor of Arts in Politica... read more

Jake Auerbach

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+1 310 559 4575
California, United States

Jake Auerbach got his start in the automotive industry at an early age, spending his summers during high school working at a classic c... read more

Kurt Forry

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+1 717 623 1638
California, United States

Having worked for Bonhams’ Automobilia department for over 10 years, Kurt Forry joined RM Sotheby’s with more than a decad... read more

Matt Malamut

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+1 805 231 6410
California, United States

A long-time car enthusiast and Southern California native, Matt studied Automotive Technology at San Diego Miramar College and complet... read more

Michael Squire

msquire@rmsothebys.com

+44 (0) 20 7851 7070
United Kingdom

Michael Squire joined RM Sotheby’s European Division in the summer of 2016. He comes to RM with a prestigious racing background ... read more

Mike Fairbairn

mfairbairn@rmsothebys.com

+1 519 352 4575
Ontario, Canada

As one of the three founding partners of RM Sotheby’s, Mike has a long-standing interest in the classic car industry. Graduating... read more

Oliver Camelin

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+44 (0) 75 0110 7447
United Kingdom

With an extensive background in exotic sports car history and sales, a particular passion for American curves, and fluency in three la... read more

Paul Darvill

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+44 (0) 20 7851 7070
United Kingdom

Paul Darvill joined the RM Sotheby’s European team at the beginning of 2015. Paul holds a degree in French and Politics from the... read more

Pete Fisher

pfisher@rmsothebys.com

+1 519 784 9300
Ontario, Canada

Pete Fisher was first introduced to antique cars in high school, working for Classic Coachworks in his hometown of Blenheim, Ontario. He att... read more

Peter Wallman

pwallman@rmsothebys.com

+44 (0) 20 7851 7070
United Kingdom

Peter Wallman joined RM Europe in 2007 following nearly two decades in the international advertising industry, where he was based out ... read more

Shelby Myers

smyers@rmsothebys.com

+1 310 559 4575
California, United States

Shelby Myers grew up with the classic car industry infused into every aspect of his life. He had the unique opportunity to watch the R... read more

Tonnie Van der Velden

tvandervelden@rmsothebys.com

+31 653 84 19 60
United Kingdom

Tonnie Van der Velden joined RM Sotheby’s European division in September 2015 as a Car Specialist. A lifelong enthusiast, Tonnie... read more