Amelia Island

9 March 2013

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Lot 112

1932 Ford “Chromezilla” Custom Roadster

  • Chassis no. B32373867

Sold for $176,000

454 cu. in. Chevrolet V-8, Inglese induction system with four Weber twin-choke carburetors, GM Turbo-Hydramatic 400 three-speed automatic transmission, dropped tubular front axle, coil-over rear suspension, and Wilwood four-wheel hydraulic disc brakes.

  • Winner of six major awards at the 2005 Detroit Autorama
  • Painstakingly built with nearly 2,500 chromed components
  • Featured in American Rodder, Street Rodder, and Street Rod Builder

Steve and Sheri Tracy, of Tennessee’s Advance Plating, commissioned this multiple award-winning ’32 Ford Highboy Show Roadster, which is best known to its many fans as “Chromezilla.” Greening Automotive, of Coleman, Alabama, completed the build to impeccable, show-quality standards, with the project overseen by Jesse Greening. At first glance, this smooth Deuce appears like any other impressively built show rod, combining the best elements of modern and period hot rod cues and construction techniques. That, however, is where the similarities end.

The car’s multitude of remarkable and subtle details begins with the boxed and reinforced Deuce-style frame, which includes custom-fabricated tubular cross-members. The frame and all chassis components were then finished to an incredibly high standard, allowing for the car’s extensive chrome plating. In fact, nearly 2,500 of the car’s components have been chrome plated, appropriately giving rise to the car’s “Chromezilla” moniker. In addition, over 900 bolts and fasteners were hand-fabricated for the car, along with logos and nameplates that extend to the instrument faces, steering wheel, and even the brake calipers, giving the finished product a level of cohesiveness and detailing matched by few, if any, of its show competitors, past or present.

A tubular front axle with a five-inch drop provides the menacing “hot rod” stance, while the rear coil-over suspension is a work of art in itself, based on a Tiger quick-change center section. Wilwood four-wheel disc brakes provide stopping power, while rolling stock consists of beautifully chromed custom wheels and low-profile radial tires. The hot 454-cubic inch Chevy V-8 mounts a unique Inglese induction system with four Weber dual-choke carbs and is mated to a Turbo-Hydramatic 400 automatic. Countless chromed, painted, and polished components round out the engine bay.

The Brookville steel bodywork was painstakingly prepared prior to the application of the black finish by Jeff Greening, with the sculptured green flames first outlined with pinstripes by Josh Hughes and then filled in by Wade Hughes. Greening then applied and buffed the clear coat, with the car’s mirror-like finish a tribute to the fastidious preparation of the underlying bodywork. Paul Atkins fitted the striking green interior. The overall result is simply stunning.

Once completed, Chromezilla dominated the hot rod and car show circuit, beginning with the 2005 Detroit AutoRama, where it captured major awards, including Best Altered Rod, Best Chassis, Best Detail, Best Engine, Best Engineering, Best Upholstery, and the Yosemite Sam Radoff Sculptural Excellence Award. Chromezilla was also named the Millwinders Award Winner for 2006 by the International Show Car Association (ISCA). In fact, Chromezilla was the subject of detailed features in magazines, including the July 2005 editions of American Rodder and Street Rodder, the September 2005 Street Rod Builder, and the cover for the Winter 2007 edition of ISCA’s Showstopper.

Chromezilla has been preserved in outstanding, show-quality condition, providing an exceptional opportunity for the new owner to resume its show-winning ways.

Please contact our exclusive automotive transportation partner, Reliable Carriers, for a shipping quote or any other information on the transport of this vehicle.

Alexander Weaver

+1 864 313 6844
California, United States

Alexander Weaver joined RM Sotheby’s in 2011 as a Car Specialist after graduating from Furman University in South Carolina. Born... read more

Augustin Sabatié-Garat

+44 (0) 74 1511 4179
United Kingdom

Augustin Sabatié-Garat joined RM Europe in 2012 as a Car Specialist after more than a decade in the collector car hobby. Gradua... read more

Barney Ruprecht

+1 203 912 7168
Ontario, Canada

Barney’s interest in classic cars began at an early age after being introduced to his father’s all-original 1965 Porsche 911. Barney l... read more

David Swig

+1 415 302 2247
California, United States

David Swig joined RM Sotheby’s West Coast division as a Car Specialist in May 2015. David is a life-long automobile enthusi... read more

Don Rose

+1 617 513 0388
United States

Don joined RM in 2006 after several years of professionally trading sports and classic cars, and after earning a reputation as a noted... read more

Donnie Gould

+1 954 566 2209
Florida, United States

Donnie Gould joined the RM team in 2002 as a partner and Car Specialist after more than two decades in the vintage automobile auction ... read more

Gord Duff

+1 519 352 4575
Ontario, Canada

Gord Duff began his journey with RM Sotheby’s in 1998. Since then, he has gained an intimate knowledge of a variety of marques a... read more

Jake Auerbach

+1 310 559 4575
California, United States

Jake Auerbach got his start in the automotive industry at an early age, spending his summers during high school working at a classic c... read more

Kurt Forry

+1 717 623 1638
California, United States

Having worked for Bonhams’ Automobilia department for over 10 years, Kurt Forry joined RM Sotheby’s with more than a decad... read more

Matt Malamut

+1 805 231 6410
California, United States

A long-time car enthusiast and Southern California native, Matt studied Automotive Technology at San Diego Miramar College and complet... read more

Michael Squire

+44 (0) 20 7851 7070
United Kingdom

Michael Squire joined RM Sotheby’s European Division in the summer of 2016. He comes to RM with a prestigious racing background ... read more

Mike Fairbairn

+1 519 352 4575
Ontario, Canada

As one of the three founding partners of RM Sotheby’s, Mike has a long-standing interest in the classic car industry. Graduating... read more

Oliver Camelin

+44 (0) 75 0110 7447
United Kingdom

With an extensive background in exotic sports car history and sales, a particular passion for American curves, and fluency in three la... read more

Paul Darvill

+44 (0) 20 7851 7070
United Kingdom

Paul Darvill joined the RM Sotheby’s European team at the beginning of 2015. Paul holds a degree in French and Politics from the... read more

Pete Fisher

+1 519 784 9300
Ontario, Canada

Pete Fisher was first introduced to antique cars in high school, working for Classic Coachworks in his hometown of Blenheim, Ontario. ... read more

Shelby Myers

+1 310 559 4575
California, United States

Shelby Myers grew up with the classic car industry infused into every aspect of his life. He had the unique opportunity to watch the R... read more

Tonnie Van der Velden

+31 653 84 19 60
United Kingdom

Tonnie Van der Velden joined RM Sotheby’s European division in September 2015 as a Car Specialist. A lifelong enthusiast, Tonnie... read more